Cappuccino di Torino was introduced in Russia and achieved tremendous success within a short period of time, making it one of the biggest breakthrough among coffee drinks. With a high-quality taste, original packaging presentation, and intriguing design, MacCoffee Cappuccino di Torino is a rapid-growing success and has become one of the hot favorites among consumers in Russia and abroad.
MacCoffee has not only won the hearts of consumers, it also has gained the respect of leading retailers as a trustworthy brand. MacCoffee was awarded the Product of the Year by the National Trade Association in Russia. This prestigious award is conferred to the ultimate leaders of the market only.
The new MacCoffee Gold 3in1 product was recognised by the National Trade Association as one of the most outstanding product and clinched the 'Innovative Product of the Year' award in this highly competitive category.
Since 2011, MacCoffee has been awarded the renowned National Brand Award in Russia for being one of the best coffee brand in the coffee drinks category.
MacCoffee took its product development to the next level and launched its freeze-dried coffee range. MacCoffee GOLD, ARABICA and PREMIUM were introduced alongside the other popular brands and quickly won the recognition and the hearts of consumers who are fans of black coffee.
One of the most respectable rating campaigns that evaluates the best brands in the world has acknowledged MacCoffee as a Superbrand in celebration of over a decade of success in the Russian market.
The launch of our local manufacturing facitlity has strengthened the company's market presence, sped up operations and product development processes, enabling our products to reach shops quicker and giving us an edge in introducing our product range as we catered to the demands and taste profile of Russian consumers. "
The avid support of MacCoffee has become significant for the ISU and it marked the beginning of a long-standing history of collaboration between our brand and one of the most prestigious sports.
The MacCoffee Strong advertising campaign was such a great success that this product became the second favorite among the consumers after MacCoffee Original, especially among fans of strong coffee.
The first MacCoffee video advertisement became one of the most memorable. The motto ""Sugar, cream and coffee are fine - this is the harmony of MacCoffee"" still etches in the consumers' minds despite it being over 30 years old.
For the first time in Russia, Food Empire began selling an absolutely new coffee drink, MacCoffee, bearing the prominent eagle logo. Since then, it became consumers' favorite drink and remains the best-selling coffee in Russia today.